My job involves a great deal of responsibility: Rita Azar
1.What do you do for a living ?
I am a publisher of 2 magazines that I owned. “Alizés magazine” that I created 19 years ago and “People Alizés Mag” 13 years ago. I am also a journalist / press reporter and recently in the field of cinema industries, film production.
2. How would you describe what you are doing?
I have several caps. I am editor, owner, founder, chief editor , journalist, advertising/communication, …
I cover several events as a journalist whether it is here the Caribbean, Paris, Monaco, the Cannes Film Festival, as well as other events….
I am invited to cover others international events in the United States, Hong Kong, Italy, Switzerland … but I do not have time to get there.
3. How does your work involve?
My job involves a great deal of responsibility. I am very involved, and it is always conscientiously that I do my job. I’m a perfectionist person.
4. What a typical work week, like?
It’s a very difficult question. The typical days do not exist in my work. Every day I have an organized work plan, nothing will happen as planned. Vagaries and emergencies are a daily part of my work.
I work 7 days a week and on several other Caribbean Islands at the same time and throughout the year. When I am on a business trip on one of them
5. How did you start?
My career is very … motley! Like many teenagers, I was interested in several trades. I was an artist, I loved acting and theater (I started playing at the age of 12), I liked painting, dancing, and for my parents it was not the right way.
I studied accounting (which did not hold me in “breath”), English literature, then returned to law school …I started taking my first steps in advertising and communication very young a few years after my studies in the USA. Having worked with one of my relative in this environment and a little later I started slowly but without leaving the theater of which I was a passionate person.
One day I was proposed to work as an advertising seller on the Côte d’Azur for 3 well-known magazines. Then on Paris in two communication agencies. At the same time as these 2 activities I was a press attached at a Cannes Film Festival for a designer of a top brand swimwear . (I liked fashion), and also I wrote articles for another communication agency. Besides all that I continued to act and play in theatre in Paris.
A few years later, as I was already in the press and communication field and I loved this job, I had the idea to create my own magazines, including Alizes magazine in 1999, which is a Tourism information magazine.
Then around 2005 I created People Alizes mag. Another more generalist magazine and on all kinds of events and I had to move at this time in the Caribbean.
6. What do you like about what you do?
I like the chalenge…
7. What do not you like?
I do not like disrespectful and dishonesty people.
8.How do you make money or how are you paid?
Magazines are free so I get paid by advertising.
9. What skills are needed to do this?
The list would be a bit long but you need to have experience in the press, communication and advertising space sales, management, a creative mind …
10. What is most difficult about what you are doing?
The most difficult part is managing the press and commercial side at the same time. And to respond at the same time to the expectations of one and the other.
11. What is the most rewarding?
When the magazines is come out from the printing to see the finished work!
12. What advice did you offer to someone considering this career?
He/she needs experience and need to not be afraid of heavy responsibilities.
13. How much time off do you get?
I do not take time. It is very difficult for me. When I am on a business trip I can take my Saturday and / or my Sunday. It is impossible for me to take holidays
per year as can an employee.
14. What else would you like people to know about your career?
I still have things planned. As I said earlier I am in the middle of film industries as a producer but accidentally since these last years also as an actress. In fact I returned to my first love.
14. What is a common misconception that people have about what you are doing?
Some people who do not really know me think that I am always traveling for “holidays” because I am accredited journalist at the Cannes Film Festival every year, at the Monaco yacht show …. I work in very trendy places .. and so it is very deceptive.
These people do not know the disadvantages of this part of my work.
When I cover these events I do not have time for lunch and dinner and I sleep little because when I go back to the hotel I continue to classify my work of the day until no time and therefore only sleep 4 to 5 hours a day because always in action and thoroughly to work well over a short period of a few days.
I can only have a chocolate bar to hold all day after breakfast in the morning.