Story of Alexandra Diana Bucur Sabau

Born in Targu Mures (Romania), Alexandra Bucur-Sabau moved to Falmouth/Cornwall (UK) in 2017 to follow her dream at the prestigious Falmouth University.  She is a person very passionate about her work, loving everything that comes with it. 

She loves trying new things, enjoying anything that gives her an adrenaline rush, not being scared of unknown regarding anything, not her work nor her life. 

Tell us about yourself

I am a dreamer that lives in her pink bubble that believes that anything is possible as long as you work hard for it. 

What are your hobbies?

I love practicing any kind of fine arts (painting, graphics, sculpturing etc.) and music (studying piano and canto for 8 years at music school). I am a big fan of sports, especially camp tennis as well as extreme sports as surfing, snowboarding or scuba diving; and in my free time, I love to read and travel. 

How does it look a normal day of your life?

A normal day for me would start with a lovely breakfast and a cup of coffee listening to my jazz playlist. After, I go to university, participating to courses and after them working extra in library or studio. Depending of the hour I finish, I love to relax going at arts galleries and drawing or going on the seaside reading a book. At the end of the day, I love to do activities with my friends like going for a pool or a stand up. 

How would you describe your personal fashion style?

Mostly pin up. I have other styles that I alternate to like punker or office, but my main style will always remain pin up.

Are you self-taught or did you study fashion design?

I studied art high school, choosing as my main domain fashion since 11th grade. After, I started my universities studies at Falmouth University on fashion design.

How has your work evolved since you began your own label?

I do not have my own brand yet, but so long I have my own creations and I am working under my own label “BSAD” (based on my initials).

What is the biggest lesson that you have learned since you have started your brand?

This industry is anything but what you expect. Do not quit just because you met a hard situation. As long as you are passionate it worth the hard work.

Why are you passionate about fashion?

I was passionate by arts since always. When I started studying it properly in high school I realized that the field that I love the most is fashion design. Realizing this, I started to focus on that 100%.

The thing what I love the most about fashion is the fact that it is the perfect balance between arts and business. Regarding the fact that my creative process starts usually with finding inspiration in art, architecture, history etc. is amazing to see the final product as a piece of clothing.

What is your source of inspiration for your designs?

I can find inspiration in anything. I don’t have something specific that gives me inspiration. As long as I have a good vibe, I can make a new creation from anything.

What is your motto?

Think outside the box. 

What skills according to you are necessary for a successful fashion ?

In my perception a successful fashion designer should be a good team worker and team leader, a hard worker, relaxed and maybe the most important to love the industry. Without the love for the industry is impossible to resist in this domain. 

Behind any successful brand, there is huge team work. Who is your team? 

At the moment, it’s just me. I am doing the research, designs, development, patterns, sawing, finishing. But, in certain situations I call for some help, and I have to thank a lot to people that helped me through my work: Peto Jolanka Magdolna (seamstress for my “Green light” collection); Codrut Gaspar (amazing photographer that I love at any point to work with); models (that also offered me as well emotional support), Bradley Jenkins, Diana Anita Bica, Alexandra Ghinda, Cristina Maria Vasile; Ioana Modista (who is an amazing support and help through the contest), my university tutors that improve my work with new ideas and constant help and of course my family who supports me financially and emotionally in everything I do.

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