International Fashion Expo, the countdown begins
Articles coordination & photosources: Gian Giacomo William Faillace & his company Wicom.
The countdown has begun for the International Fashion Expo, an event that will be held on 21 September in the middle of fashion Week in Via Monte Napoleone.
Milan has always been the capital of Italian fashion in the world and is the city with the most renowned schools for fashion designers that train new talents in the fashion world.
But analyzing the fashion market, we can see that young brands face many obstacles to emerge: the competitions organized by the bodies operating in the field give space only to a few lucky and the fairs have costs, sometimes prohibitive for young fashion designers.
In addition, the period of crisis that the sector is facing adds to the other difficulties encountered: buyers, as well as showrooms, do not want to risk investing in names not known by the market and for this reason the selection is becoming increasingly widespread. The lack of dialogue between the three sides does not help and the chances of success in the world of fashion are decreasing.
The International Fashion Expo aims to create an effective communication plan that allows a limited and selected number of fashion designers to make their way and capture the attention of the most important Italian and international buyers and showrooms, as well as accompanying new talents to the market with a real exhibition of their collections during the Milan Fashion Week and that can present them to all stakeholders: buyers, fashion bloggers, journalists, supporting and guiding fashion designers in choosing the most suitable and effective means of communication to achieve the goals set.
Despite the current crisis in the print media, the magazine is still an effective means to reach the public in the sector, who can browse through it and discover young and interesting fashion proposals, but also interviews with the most famous buyers and buying companies of the brands. However, the Internet remains the most suitable medium as it allows to reach a wider audience with costs significantly lower than the printed paper.
In this edition we will find Italian and foreign brands: Maria Janet Costa from Sicily, Pasqua Pistillo from Puglia, Dyanthus from Veneto, Ludovica Mazzoni and Leonidè Mon from Emilia Romagna; while from abroad we will find Agnes Wuyam from France and Rosemarie Anyango Omondi from Kenya.
The event will also be attended by numerous media partners: the International Fashion Expo will be followed by titles from France, Great Britain, the U.S.A., India, Eastern Europe and, of course, numerous Italian titles, both generalist and from the fashion sector.