Success for the International Fashion Expo

The first edition of the International Fashion Expo was held on Saturday 21 September at the Shopping Diva’s show-room in via Montenapoleone 21, attended by various designers from both Italy and abroad; each with its own characteristics and originality exhibited wonderful spring-summer 2020 collections.

Excellent also the presence among buyers, journalists and very present the television mass media including the Indonesian Metro TV, media partner of the event.

Satisfactory also the economic exchanges that took place between the designers and buyers present.

The performance of the various participating fashion designers was excellent: the Sicilian Maria Giovanna Costa proposed a ready-to-wear collection inspired by the beauty, the colors of herland, its cultural elements and expresses the recovery and historical memory of the Florio family inspired in particular by Donna Franca Florio, an example of elegance and class in Sicily and Sicily in the world; Pasqua Pistillo, from Barletta, Apulia, wanted to propose an elegantlymodern line, redesigning the Charleston styles of the 1920s; Ludovica Mazzoni, from Bologna, on the other hand, amazed visitors with a young, fresh collection, starting with warm, soft colours and completing it with an overwhelming exploit of shock patterns; large flounces and accessories combined with faux leather vests.

Inspired by a woman who loves to be elegant at all times of day, lively and confident is the collection of LeonidèMon: the designer from Cesena hasamazed with his color palette and the originality of hiscreations.

Afterwards, the designers Mariagrazia Piro, Tiziana Grimaldi and Marina D’Antone told with lively colors the beauties of theirland, while with Paola Zannoni she presented together with Yvonne Paiano haute couture dresses and silks designed drawing inspiration from the works of art painted on canvas from the first; from France she presented her collection the brand Agnes Wuyam, which amazed the public with her idea of woman of great elegance and femininity through intriguing transparencies.

As for the world of accessories, quality and elegance were the protagonists: the Treviso-based brand Dyanthus presented a collection of very fine, sober, elegantbags, aimedat a high target audience.

ZantaAdeyde, a Kenyan brand, presented a collection of golden jewels that illuminated the event and was much appreciated by various professionals. Beautiful also the bags, of excellentshape, the designer washable to masterfully combine the strong characters of Africa with Europeantastes.

Finally, the Indonesian brand Button scarves joined South-East Asia with Europe and present edits ready-to-wear line with typically oriental lines and floral-based fabrics.

Organized by WiCom, a press office management agency, public relations and production of events for companies, the first edition of the International Fashion Expo was marked by great public success and the presence of numerous designers from three continents and attendance has ready been confirmed for the February Fashion Week during which some designers who have already participated in the first edition will be present.