Hayden NG “Elegance, femininity, and luxury are the key traits”

1. Tell me a bit about your brand?

HAYDEN collections are confident in their crafts. Each model is a special creation, the result of handcrafted ability mixed with innovation.

HAYDEN collections distinguished themselves featuring products destined for a  selected clientele of refined women, eager for fashion trends, but able to wear them with confidence and originality.

Elegance, femininity, and luxury are the key traits of the HAYDEN style.  HAYDEN is a reference through a unique mix of creativity and exquisite craftsmanship.

HAYDEN pieces are meant to last beyond a season, being conceived as a precious piece of jewelry; able to survive beyond a fashion trend.

HAYDEN goes beyond the limits of a collection, being contemporary and fashion, simultaneously forward.

2. What’s the story behind this collection? Who/ what inspired it?

BRIDGING THE SEASONS BY HAYDEN NG is about bringing the two seasons of AW and SS together as the global climate goes through a radical change. Here in Asia, we do not have AW but only Summer throughout. AW elements in the aspects of colors and details are used as highlights.

The muse and inspiration for HAYDEN collections in Singapore City and her people individualistic and decidedly feminine with a modern simple approach to luxury (affordability and availability).

3. What role do you think social media plays in fashion today?

As social media becomes a primary source of information, businesses have to change their marketing strategies. The fashion industry in particular has changed dramatically due to social media, and savvy business owners utilize social media to grow their businesses.

Social networking sites such as Facebook and Instagram allow users to share things they love with their friends. Fashion businesses have gotten in on the action by creating fan pages and Instagram accounts that encourage users to share opinions, ask for fashion advice, or simply share links.

The Internet and social media have also opened up new avenues for more traditional advertising. Fashion businesses have taken advantage of this; by targeting demographic groups that are likely to wear their offerings. Google, for example, allows businesses to use keywords to target ads to users searching for related terms. Facebook permits advertisers to target members of certain demographics with ads, and targeted advertisements that use cookies to track a user’s Internet usage and then provide ads related to it are increasingly common. Rather than simply marketing clothing, fashion designers can market individual items. By using targeted ads, a designer might target users looking for a red dress, yellow shoes, or an outfit to wear to a wedding.

Social media has opened access to new potential buyers, expanded access to information about fashion, and provided numerous new outlets. For advertising and buying trends. Also shifting to show major influences from social media sites. It’s a brave new world for the fashion industry and retailers.

4. Way to reach the showcase of fashion designers?

IDFW is the first and only international digital fashion week that showcases fashion designers from all over the globe and that airs exclusively on FNL Network for FREE. Just click here https://linktr.ee/fnlnetwork to install FNL Network for free. As the first and only TV network to create a digitally broadcasted global Fashion Week, IDFW is the biggest fashion week ever showcased to date and is accessible everywhere around the world on Roku TV, Amazon Fire TV, Apple TV, Android TV, Android devices, all iOS devices and even your Mac computer from your app store all for FREE.  Yogofi by TravelWifi is the official telecommunications partner of International Digital Fashion Week, they offer mobile Wi-Fi for global business and leisure travel with network coverage of 140+ countries check them out here https://yogofi.com/