Nurbek Kadyrkulov “The long sleeves and coats are made of organic flax”

1. Tell me a bit about your brand?

My name is Nurbek Kadyrkulov and I am a beginning designer. Since childhood, I was interested in art and collecting various gemstones and observing various forms of plants. I graduated from the Institute of Innovative Professions under  KSUCTA named after N. Isanova with a specialty in Clothing Design in 2020.

2. What’s the story behind this collection? Who/ what inspired it?

When designing my “NeOn” collection, I was following the same idea. My role model was a modern unisex businessman who lives in a busy megapolis. Living in a busy urban city, it is very important to be as mobile and free as a bird in order to be efficient and keep up with daily tasks. Which then reflected on the design of my collection.

Hybrid clothes such as a raincoat-poncho and anorak-poncho are very comfortable and light. They are multifunctional by being transformable and unitized, which ensures their longevity when wearing under different conditions. They can be used as outerwear and as a blanket at the same time by covering the entire body.

The long sleeves and coats are made of organic flax, which provides comfort and warmth. The design includes creative stitches which resemble urban road lines and has additional functional pads for certain parts of the body.

3. What role do you think social media plays in fashion today?

Social media is the only platform that connects different societies from around the world in real-time. People share their news, creativeness and success via social media. Social media can be also used as a platform to trade a variety of goods and services. Social networking plays a significant role in the fashion industry and in modern life. In the digital era, each brand tries to use the internet to cover broader auditoriums for their products and services. Information spreads almost instantly via networks, in a matter of seconds. It helps people to follow fashion trends online and track the news. I strongly believe that social media is a great environment for expressing your ideas and creativity. It also can be used as great leverage when promoting your products to broader consumers.

4. Way to reach the showcase of a fashion designer?

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