Patrick Cupid “My brand has fused different style sensibilities”

1.Tell me a bit about your brand?

I love both history and science fiction. I think this gives me a holistic view of the world. I recognized how the world has progressed. My brand has fused different style sensibilities in response to a new world that needed new clothing.

I understand that a fluid world with fluid people requires clothing that adapts,

expresses new truths, and speaks to a new future. My latest collection combines the sophisticated philosophies of men’s tailoring and references pop culture through different time periods that reflect how we live today.

This new look embodies the tailoring of luxury fashion with comfort and movement. Luxurious fabrics and rich colors work together in a way that is sexy and sensual. Patrick Cupid is a lot of to design and to wear.

2. What’s the story behind this collection? Who/ what inspired it?

The Fall/winter 2021 collection is called “Paradigm”.  PA RA DIME

It hails the vestige of deshabillé and bohémienism composed in sumptuous textiles and color. The collection has elements of leisurewear and formal attire to produce a look that abstracts traditional dress codes. “Paradigm” is a poignant contemporary collection mirroring an emerging sensibility in a fashion with influences of progressive street style.

I am a people watcher. It is the people on the street that tell you what fashion needs and wants. It’s wonderful to interpret where style is going in this way. You can see exactly how time repeats itself and how it has evolved. Paradigm is the thread connecting these ideologies.

3. What role do you think social media plays in fashion today?

People are more involved in fashion now. Social media has allowed fashion to be more inclusive to the world at large. Fashion week is now accessible to anyone. This is good.

I don’t think social media influences style as much as it creates trends. It is a tool that can help brands gain awareness but it is not what makes a brand successful.

4. Way to reach the showcase of a fashion designer?

IDFW is the first and only international digital fashion week that showcases fashion designers from all over the globe and that airs exclusively on FNL Network for FREE. Just click here to install FNL Network for free. As the first and only TV network to create a digitally broadcasted global Fashion Week, IDFW is the biggest fashion week ever showcased to date and is accessible everywhere around the world on Roku TV, Amazon Fire TV, Apple TV, Android TV, Android devices, all iOS devices and even your Mac computer from your app store all for FREE.  Yogofi by TravelWifi is the official telecommunications partner of International Digital Fashion Week, they offer mobile Wi-Fi for global business and leisure travel with network coverage of 140+ countries check them out here


Photography: David Gannon

Art Direction: Paula Knight

Hair: Frankie Diaz

Makeup: Cesar Gonzalez

Model: Shaderska