WYNKA “creation is meticulous in design and attentive in detail”
1.Tell me a bit about your brand?
WYNKA officially debuted its first collection (resort wear) in 2018 September at the Sarawak Museum. Catching the eye of countless socialites, designers and influencers; making a significant mark in the fashion-beauty community across Malaysia. WYNKA thrives on quality and bespoke opulence, their creation is
meticulous in design and attentive in detail. Prior to their debut, WYNKA hit the runway with their exclusive collection of couture ready-to-wear pieces at the Borneo Fashion Week 2018. Their outstanding pieces catapulted them into the
spotlight through the overwhelming coverage of media and press.
2. What’s the story behind this collection? Who/ what inspired it?
This collection continues to explore that concept while looking to the Schonbrunn Palace in Vienna as a celebration of diversity, culture and history, all situated under one roof. WYNKA reimagines the Palace as a collection that seeks to balance the notion of minimalism and maximalism. With each collection, WYNKA becomes more extravagant than the one before with bold prints, eclectic textures and details that sacralize various forms of diversity. Without losing the romanticism of feminine elegance, WYNKA creates bold dressing for a
bolder way of living. “Fashion has the ability to evoke courage and boldness,” said Karen. “The way we dress is a reflection of how we feel, and I want to empower women by first empowering their choices.”
WYNKA’s latest collection offers a wide range of colour and elegance with a play on textures and silhouettes, including the brand’s signature puffed sleeves and an assortment of romantic influences. From silk chiffon to knit sweaters and floor-length gowns, this collection promises something for everyone – and WYNKA never fails to surprise.
3. What role do you think social media plays in fashion today?
In unprecedented times such as these, many, if not all retailers have all moved online. So we’ve seen a large movement of digital online fashion influencers as well as emerging trendsetters from our phone screens. Social media has leveled the platform and given all brands an equal opportunity to showcase their brands as well as build an increasing online presence. We get to interact directly with our users in real-time, get feedback and constantly experiment. It’s such a valuable tool and definitely the way to go forward.
4. Way to reach the showcase of a fashion designer?
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