Phoeline Hats “bucket hats with a modern/cultural twist”

1. Tell me a bit about your brand?

-I hand make my bucket hats and customize some other items. My brand is based around the 90’s aesthetic of bucket hats with a modern/cultural twist. I like to use African prints since they have a lot of shapes and contrasting colors. I am a New York-based brand so most of my inspirations are adapted from the hip-hop culture and life that’s fast-paced. It is a unisex brand. The logo is inspired by my two favorite animals, a Lion and a phoenix bird. Which is how I came up with the name Phoeline. These are known to be relaxed creatures but also known to attract all the attention. This is what I plan to showcase through my brand.

2. What’s the story behind this collection? Who/ what inspired it?

-This collection was inspired by the idea of NYC being known as the Concrete Jungle. So I switched it up and renamed it Concrete Safari, I used fabrics such as sherpa, leather, and cotton. And colors of white brown and black and stone print. I originally was going to do a transition between the Bronx zoo going into the heart of manhattan. But I felt that this would take away from the attention to my hats. So I decided to take it in a grassy area with buildings to represent the more spread outside of safaris and the quietness. What I was also trying to portray was the variety that you would normally see during a safari, within the colors and textures.

3. What role do you think social media plays in fashion today?

-Brand ambassadors and influencers have been more mainstream that way regular people can continue showing interest in luxury brands. Especially since we are in a time where everything is limited, it gives people a chance to recreate popular posts and get recognized by celebrities. Since everything is on the other side of our cameras it’s easy to make anything fashionable. Social media is a useful tool, one post can really switch the ways people dress to stay afloat on the latest fashions. Social media also is a useful tool for startups like myself. Knowing that you’re not limited to just your environment is great knowing you can spread the word just by a simple post or word of mouth.

4. Way to reach the showcase of a fashion designer?

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