Phoeline Hats “bucket hats with a modern/cultural twist”
1. Tell me a bit about your brand?
-I hand make my bucket hats and customize some other items. My brand is based around the 90’s aesthetic of bucket hats with a modern/cultural twist. I like to use African prints since they have a lot of shapes and contrasting colors. I am a New York-based brand so most of my inspirations are adapted from the hip-hop culture and life that’s fast-paced. It is a unisex brand. The logo is inspired by my two favorite animals, a Lion and a phoenix bird. Which is how I came up with the name Phoeline. These are known to be relaxed creatures but also known to attract all the attention. This is what I plan to showcase through my brand.
2. What’s the story behind this collection? Who/ what inspired it?
-This collection was inspired by the idea of NYC being known as the Concrete Jungle. So I switched it up and renamed it Concrete Safari, I used fabrics such as sherpa, leather, and cotton. And colors of white brown and black and stone print. I originally was going to do a transition between the Bronx zoo going into the heart of manhattan. But I felt that this would take away from the attention to my hats. So I decided to take it in a grassy area with buildings to represent the more spread outside of safaris and the quietness. What I was also trying to portray was the variety that you would normally see during a safari, within the colors and textures.
3. What role do you think social media plays in fashion today?
-Brand ambassadors and influencers have been more mainstream that way regular people can continue showing interest in luxury brands. Especially since we are in a time where everything is limited, it gives people a chance to recreate popular posts and get recognized by celebrities. Since everything is on the other side of our cameras it’s easy to make anything fashionable. Social media is a useful tool, one post can really switch the ways people dress to stay afloat on the latest fashions. Social media also is a useful tool for startups like myself. Knowing that you’re not limited to just your environment is great knowing you can spread the word just by a simple post or word of mouth.
4. Way to reach the showcase of a fashion designer?
IDFW is the first and only international digital fashion week that showcases fashion designers from all over the globe and that airs exclusively on FNL Network for FREE. Just click here https://linktr.ee/fnlnetwork to install FNL Network for free. As the first and only TV network to create a digitally broadcasted global Fashion Week, IDFW is the biggest fashion week ever showcased to date and is accessible everywhere around the world on Roku TV, Amazon Fire TV, Apple TV, Android TV, Android devices, all iOS devices and even your Mac computer from your app store all for FREE. Yogofi by TravelWifi is the official telecommunications partner of International Digital Fashion Week, they offer mobile Wi-Fi for global business and leisure travel with network coverage of 140+ countries check them out here https://yogofi.com/
