The hug fashion and culture at the opening ceremony 19th Serbia Fashion Week

The 19th Sebia Fashion Week was officially opened in Novi Sad in the hall of the Master Center of the Novi Sad Fair. This year’s Serbia Fashion Week is part of the European Capital of Culture 2022 project, and hosted many fashion designers from Serbia and abroad. In addition, the program includes interesting exhibitions, but also seminars where eminent domestic and foreign experts will speak.

Before the start of fashion shows, the audience was welcomed by the President of Serbia Fashion Week Svetlana Horvat:

“Welcome to the European Capital of Culture 2022 and the 19th Serbia Fashion Week. This edition of the National Fashion Week is very special for all of us, because this year is Novi Sad, the city where the Serbian Fashion Week is held – European Capital of Culture 2022. It is a great honor for us to be part of this project and I hope in Novi Sad have time to visit other cultural events in our city.The cultural heritage of each country represents a special protection of art and fashion. designers indirectly draw inspiration for their collections from the cultural identity of their country. That is why the 19th edition of Serbian Fashion Week is a crossroads of culture and art of European countries. I am very happy and proud to be able to welcome all fashion designers , partners and media representatives, who will spend this wonderful week in Novi Sad with us, live or online. I believe that together we will create beautiful memories over the next few days”, said Svetlana Horvat in an emotional speech which officially opened the only licensed fashion week in Serbia.

In the first block of the show, we had the opportunity to see the creations of Spes Line designer Jovana Zivkovićc and RA fashion designer Teodora Radenkovic, then TMV Fashion and Lasher brands designer Aleksandar Lazic.

The creations of Spes Line by designer Jovana Zivkovic and RA fashion designer Teodora Radenkovic are unique and striking. A fantastic blend of casual relaxation and elegance.

A collection of children’s clothes was shown at the TMV Fashion fashion show, and small models, like professionals, walked merrily with their fists to the long applause of the audience.

“The feeling is amazing and I think everyone can see how happy I am. The collection is called Black Swan, and it was inspired by our customers. You had the opportunity to see how smiling and happy our little models were on the runway. could move nicely, they were not restrained, and the materials were specially chosen, organic cotton”, said Svetlana Cavic.

The first block was closed by a fashion show by designer Aleskandra Lazic and her brand Lacher. The garments from this collection are elegant and refined, without unnecessary details, but still very effective. The special guest at this show was the pop star Jelena Tomasevic.

In the second block, Slovenian designer Sanja Velickovic and Alexander Bratcher from Serbia presented their collections.

Sanja Velickovic’s collection is inspired by the Vinca’s culture, the fashion show began with one of the most beautiful original Serbian songs from Kosovo. This song was most often sung at weddings.

The creations from Sanja Velickovis’s new collection are unique, dominated by shades of orange in combination with black.

“The collection is inspired by the Vinca’s culture and the way people lived then, in peace, in freedom, without wars. The main message of this collection is that we should become human again”, said Sanja Velickovic , a participant ordinarily  on Serbia Fashion Week.

In the second block of the first day of Serbia Fashion Week, we saw a wide range of colors presented by Alexander Bratscher in his new collection. For his Color Block collection, except in the spring, he found inspiration in freeing the world from the Covid-19 pandemic. The designer wanted to bring cheerfulness and smiles with bright colors.

At the end of the first evening of the 19th edition of Serbia Fashion Week, Croatian designer Jadranka Shegota presented her new collection. Recognizable for skillfully combining leather with other materials, this talented designer left the audience breathless.