Vanelse By Else Hardjopawiro Dutch designer

Name: Else Hardjopawiro Residence: Rotterdam, Netherlands Brand: VanElse The person behind the two brands “Vanelse”.

Photo-credit: Sydney Korsse

In 2012, I said goodbye to my successful career as CEO in spatial planning and culture change to pursue my dream of becoming a designer.

Photo-credit: Sydney Korsse

In 2014 i designed my first official collection which was presented at Africa Fashion week Lon- don in 2015. The Vanelse brand was seen as an upcoming new brand in 2015 and received at- tention in various international magazines in 2016 as well as in the Netherlands. Well-known TV stars, sports people and singers in the Netherlands have appeared on the cover of magazines with my clothes. My garments are statements.

Photo-credit: Sydney Korsse

My clients are mainly successful businesswomen from everywhere, including the Netherlands, but also from abroad.
In my work as a designer I am inspired by architecture, colors, lines, shapes and everything that lives. My cultural background also plays a role; born of Indonesian parents, raised in Suriname / South America and now living in the Netherlands results in a rich cultural past. I inherited my spatial and technical insight from my father and uncle, both architects when they were still alive, and my experiences as CEO in spatial planning. My collections are diverse and varied. Some- times they are very tight, but sometimes also playful. However they are always super feminine. I use geometric lines and shapes. Each design tells its own story. A story based on the inspiration at the time.

My Collections
2015 London Africa fashionweek and Barcelona Spain
2016 London, Geneva, Phoenix, Liverpool, Amsterdam
2017 Phoenix, Tucson United States, London, Amsterdam, Istanbul 2018 London, Liverpool, Tucson United States, Phoenix, Moscow, Sochi 2019 Geneva, london, Capetown South Africa
2020 No shows
2021 No shows
2022 Phoenix Arizona
2022 Volkswagen fashionweek Milan
2022 Topmodel Europe Brussels

Photo-credit: Sydney Korsse

Features
Vogue, ELLE, Knocknews magazine, New African Women, Juice magazines Mango airli- nes, various newspapers, online magazines, Viva
Giving back to society
I also coach young girls who have the ambition to become active in the fashion world. If possi- ble, I take them to fashion events so that they can gain experience, feel the excitement behind the scenes and experience the satisfaction of the show being a success. My advice to young girls is always: be yourself, don’t try to imitate someone else, and stay true to yourself in your own authentic way. Never let anyone take your dream away.
An example is my own experience when I started in the fashion world. Without fashion training, without fashion experience, and at an older age, yet with a passion for designing and creating beautiful things, I became successful and I am living my dream. All those who advised against following my dream can enjoy my success now.

photos of designer vanelsa
Photographer: Raul Nijhorst

Update
The Vanelse ready to wear is available in the UK. Last year september I opened a boutique at the Central Station of Rotterdam in the Netherlands.
https://www.facebook.com/vanelse
@vanelse_official
@vanelse
@elsehardjopawiro
www.vanelse.com (The website is only for resellers) email info@vanelse.com
Whatsapp +31(0) 612745915