Presentation, Welcome Dinner and Showcase on 18 September’22 at the Italian Concept Store Italian House, City Walk Dubai; FotoShoot in the Desert on 19 September ’22; Catwalk Show on September 20, 22 at the Foundry Art Gallery in Down Town, Dubai; Meetings and B2B meetings on 21 September ’22 at the Italian Concept Store Italian House, City Walk Dubai;

A courageous fashion event that had an avant-garde mentality as a trend topic in the name of the revolutionary Metaverse: on September 20, 22 at the Foundry Art Gallery in Down Town, Dubai; Milan Fashion Week was presented, characterized by this truly courageous presentation of the Women’s Spring – Summer 2023 collections.

The thirteenth edition of this fashion event organized by Mad Mood, one of the most daring and particular formats present in Milan, conceived by Marianna Miceli, opened the WCA with the launch of a new Token with the participation of the world champion Roberto Carlos.

Many Italian artists who have chosen the Mad mood Emirate catwalk such as FRANCESCA LIBERATORE who parades simultaneously in Milan in the Official Calendar of Camera della Moda, Barbara Rizzi Milano. An edition that boasts a strong Salento connotation, among the participants ATELIER LUCIA DI SOLETO, the showcase of the Lecce Emily MY and the brilliant collaboration of the Salentine MAKEUP ARTIST Elisabetta Paiano, Noemi Vetrugno, and Cinzia Iaconisi.

Even “Salento” photography thanks to the Cordella Institute which, with the coordination of Carol Cordella and Mauro Lorenzo, created the splendid Shot that became the Visual of the “Metaverse of Dubai fashion event” and in Dubai to collect images of the precious collections in the team of the official photographers from Lecce Maira Dragone and Mattia Costantini.

Marianna Miceli adds: Like any self-respecting edition, this year too we offered our guests a “SALENTINO” Aperitif and thanks to the SALENTINA MADIA by Tricase we had 10 different types of Taralli tasted in Dubai, in love with Tarallo at the CIME DI RAPE!
A note of pride for the precious partnership in Dubai of Rotary International and the Italian Chamber of Commerce in Dubai and Aniath Gallery by Stefania Sammarro.

Among the international participations Aidar Khan as president of Aspara Fashion Week, Kazakhstan and owner of the homonymous brand, Irina Naboko, Zhadyragul jiyengazieva, Ainur Zhexembinova, Aisulu Urazbayeva.

Strategic and fundamental the partnership with WCA, which has allowed the collections of the designers and the works of art of the artists to undertake a path for the creation of new NFTs (acronym for ‘non-fungible token’) with the possibility of purchasing them through cryptocurrency. .

«I believe cryptocurrencies are the future. My team and I are fully committed in terms of time and resources. By organizing a new edition of Mad Mood Milano in Dubai, offering designers and artists the opportunity to immerse themselves in the new digital world of the metaverse by presenting the new WCA token and its NFTs “, said Mariana Miceli, founder of Mad Moood Milano.
MadMood2022 is a “pioneering” edition, which draws strength and inspiration from its Italian roots, in particular from Puglia, but with an eye towards the world and new trends.