Promotion of Films Through Fashion
In the fashion industry of Bangladesh, Biplob Saha stands out as a visionary entrepreneur. Since completing his MFA from the Department of Fine Arts at the University of Dhaka, he has been passionately working towards utilizing the field of art and craftsmanship for the betterment of the country and its people since 1994. Even during the challenging times of the free market economy, he consistently prioritized the use of traditional textiles as a fashion designer.
One of the notable fashion brands in Bangladesh, “Bishworang,” has gained immense popularity among fashion-conscious individuals due to its unique and diverse work. In recent times, Biplob Saha has been instrumental in the relentless efforts for the advancement of fashion consciousness in Bangladesh’s fashion world.
He has integrated valuable motifs from the country’s history and heritage, such as terracotta, masks, ornate designs, the influence of Rabindranath Tagore, Bengali cinema, Bengali almanacs, Panam City, Kantha embroidery, and rickshaw motifs, as embellishments in clothing, thereby enriching Bangladeshi fashion with a blend of history and heritage on the international stage.
Countries like the United States, India, Malaysia, and Canada have showcased Bangladeshi fashion as a fusion of history and heritage on the international stage. The presence of vibrant colors in garments has further enhanced Bangladesh’s fashion industry.
The successful inclusion of Tangail’s delicate handloom sarees into modern fashion is one of Biplob Saha’s fearless endeavors, which has now become an integral part of Bangladesh’s fashion industry. The introduction of color diversity in clothing on various occasions has become a prevailing trend inspired by Biplob Saha’s efforts, which is now widely accepted.
Since then, the promotion of films through fashion has become a trend in this country. In 2018, the film “Debi,” adapted from the famous novel of renowned Bangladeshi writer Humayun Ahmed, was produced with government funding. Biplob Saha, as a fashion designer, chose clothing as the medium to showcase the unique character of the film.
The trend of promoting films through fashion shows began in the film and fashion industry of Bangladesh. Subsequently, one after another, films such as “Poran,” “Golui,” “Beauty Circus,” and “Ma” integrated fashion through their promotional strategies, all orchestrated by fashion designer Biplob Saha. Now, fashion has become a trend in this country, influencing various aspects.
In conclusion, Biplob Saha’s visionary approach to utilizing fashion as a medium has significantly contributed to the promotion of films and the growth of the fashion industry in Bangladesh. His efforts have successfully blended the rich cultural heritage of the country with contemporary fashion, creating a unique and thriving industry.