ZEEK-NY Spring/Summer ‘24 ‘Hotch Potch’
Bringing together creativity and innovation in fashion, culture, technology, and commerciality, LFW September celebrated the best in British fashion, as well as bringing international designers to the London stage.
Fashion weeks are now getting more dominated with corporate brands owned by bigger conglomerates but the importance of introducing new talents at fashion weeks has its very own significance to the fashion industry’s ever evolving nature.
London Fashion Week has its own contribution and support when it comes to showcasing the ‘New-Gen’ debuts.
ZEEK-NY Made its debut at the LFW with their Spring/Summer ‘24 collection titled as “Hotch Potch”. This is one of the Ones to Watch as the collection is made in not one but many bright colours, with each garment crafted meticulously for wearability and not just catwalk creativity. With neon and bright colours, the collection ignite the imagination and definitely challenges conventional fashion norms.
Hotch Potch by ZEEK-NY happens to be not just mere a display of garments, it is a commemoration of the power of fashion to transcend boundaries. It serves as a reminder that fashion is not just about clothing, but about confidence, individuality, and the freedom to hold one’s true self.
The high quality fabrics ensures that Hotch Potch creations are not only visually striking, but also comfortable to wear. The brand’s commitment to sustainability shines through as well, with eco-friendly materials and ethical production practices incorporated into the manufacturing process.